⭐ SEO-Rich Description

In this episode of Godlan Tech Talks, host Garrett Kramer breaks down one of the most common questions in modern manufacturing and ERP technology: What is CPQ? This educational session explains how Configure, Price, Quote (CPQ) software empowers manufacturers, distributors, and sales teams to streamline complex product configuration, generate accurate pricing, and produce error-free quotes in real time.

Garrett explores how CPQ integrates seamlessly with ERP and CRM systems to automate rules-based pricing, discounting, and product options—eliminating costly mistakes and accelerating the sales cycle. Viewers learn how CPQ tools enable customers, sales reps, engineers, and channel partners to visually design products with 2D or 3D imagery, automatically generate BOMs, and deliver complete documentation to engineering and production.

The video highlights the benefits CPQ brings to configure-to-order (CTO) and engineer-to-order (ETO) manufacturers, including improved accuracy, faster quoting, increased upsell opportunities, and stronger brand consistency across retail, distributor, and direct sales channels. From automated documentation to real-time profit visibility, Garrett shows why CPQ has become an essential technology for companies looking to grow, innovate, and simplify the creation of customized products.

Whether you’re new to CPQ or looking to modernize your sales and manufacturing processes, this Tech Talk provides a clear, intuitive explanation of how CPQ helps companies deliver the right product, at the right price, the first time.

⭐ Keyword List (SEO-Optimized)

Primary Keywords

• CPQ software

• Configure Price Quote

• ERP and CPQ integration

• manufacturing technology

• product configuration tools

Secondary Keywords

• rules-based quoting

• automated pricing engine

• sales quoting software

• engineer-to-order (ETO) solutions

• configure-to-order (CTO) manufacturing

Long-Tail Keywords

• how CPQ improves manufacturing accuracy

• benefits of CPQ for sales and engineering teams

• real-time product configuration with 2D and 3D visualization

• automated bill of materials generation

• improving quoting speed with CPQ tools

Industry & Marketing Keywords

• digital transformation in manufacturing

• CRM integration for sales quoting

• distributor and reseller quoting tools

• manufacturing sales enablement

• error-free quoting solutions