This video highlights the latest updates to Microsoft Dynamics 365 Customer Insights, Sales, and Commerce, focusing on how the electronics business Adatum utilizes new features to launch a product. A major emphasis is placed on the integration of Copilot, an AI assistant, which assists Adatum’s marketing team in analyzing customer data, generating content ideas, and building customer journeys.
For the sales team, Copilot provides AI-driven lead summaries and helps draft personalized emails, while new features in Commerce streamline onboarding and provide improved self-service portals for distributors, demonstrating a comprehensive use of AI across the customer lifecycle.
