What is Oracle Marketing? Use Oracle Marketing to personalize messaging, optimize send times, and deliver the best offer in the right channel for each campaign. Predict and measure campaign performance, nurture leads, create and manage customer loyalty programs, and more.
According to Oracle, the key to successful marketing is understanding your customers deeply to deliver personalized experiences that resonate and break through the noise. The Oracle Marketing platform facilitates this by unifying customer data from various sources into a dynamic customer profile, enabling businesses to send the right message at the right moment through preferred channels. Leveraging embedded AI, the platform helps automate personalization, optimize campaigns, and even predict performance, allowing for timely, targeted interactions to drive conversions and nurture valuable relationships.
