This video introduces SAP by first establishing it as a prominent German brand and company renowned for producing enterprise resource planning (ERP) software used by a wide range of businesses, particularly large ones. It clarifies that “SAP” can refer both to the company itself (SAP SE) and its flagship product, SAP ERP, drawing an analogy to Coca-Cola.
The speaker, a certified SAP specialist, emphasizes SAP’s leadership in the ERP market and its significant global presence, highlighting the increasing demand for professionals with SAP knowledge and concluding with a promotion for his introductory SAP course.